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SERIOUSLY STICKING TOGETHER

The following businesses are SRSLY members and are SERIOUS about preventing underage drinking.  Each is participating in “Sticker Shock”, a SRSLY labeling campaign for the Chelsea community which will remind us all about to consequences of providing alcohol to minors.

• Arctic Breakaway

• Chelsea Mobil

• Chelsea Pharmacy

• Cleary’s Pub

• Comfort Inn

• CVS

• Eastside Convenience

  1. •Inverness Inn

  2. •Jets Pizza

• Las Fuentes Restaurant

• Mark IV Lounge

  1. •New Chelsea Market

  2. •North Lake Country Store

• Polly’s Country Market

• Reddeman Farms Golf Club

• Seitz’s

• Stiver’s

• The Common Grill

• Thompson’s Pizzeria

  1. •Vogel’s Party Store

  2. •Waterloo Country Store

• Wolverine

PROJECT STICKER SHOCK!

Project Sticker Shock - Homecoming 2011

WEDNESDAY, September 14, 6:00 – 7:00 pm,

meet in front of CHS main office

Post-stickering After Shock Party for Volunteers

until 8:00 pm at Comfort Inn

Email rcurran@srslychelsea.org to sign up.


Project Sticker Shock is a community awareness campaign designed to educate adults who might purchase alcohol and illegally provide it to minors. The project unites youth, business owners, parents and law enforcement in a partnership striving for a common goal: to reduce underage drinking.

During Project Sticker Shock, students use posters and bright green stickers that read “it is illegal for any person 21 or older to purchase/provide alcohol to minors. Fines are up to $2,500 or 1 year in jail. SRSLYchelsea.org,” to deter adults from buying alcohol for minors. Stickers are placed on cases of beer and wine coolers, and offered to staff to wear for the day. Posters are placed in store entryways to help increase awareness and demonstrate each business’s commitment to keeping alcohol out of the hands of minors.

Here in Chelsea, 100% of businesses that sell alcohol participate in Project Sticker Shock. The event takes place two times per year: during the weeks leading up to Chelsea High School’s Homecoming in the fall, and Prom in the spring.








Here’s what some past Project Sticker Shock volunteers had to say about the event:

“I think it will make adults think twice about buying for minors.”

Olivia DeTroyer


“Everyone – both customers and staff – thought it was great.” 

Elaine Young


“It raises the profile of SRSLY and makes everyone aware that as a community we are against underage drinking.”

Andy Ingall