Project Sticker Shock is a community awareness campaign designed to educate adults who might purchase alcohol and illegally provide it to minors. The project unites youth, business owners, parents and law enforcement in a partnership striving for a common goal: to reduce underage drinking.
During Project Sticker Shock, students use posters and bright green stickers that read “It is illegal for any person 21 or older to purchase/provide alcohol to minors. Fines are up to $2,500 or 1 year in jail. SRSLYchelsea.org,” to deter adults from buying alcohol for minors. Stickers are placed on cases of beer and wine coolers, and offered to staff to wear for the day. Posters are placed in store entryways to help increase awareness and demonstrate each business’s commitment to keeping alcohol out of the hands of minors. The event takes place three times per year: during the weeks leading up to Chelsea High School’s Homecoming in the fall, before the winter holidays, and before Prom.
Every year during National Red Ribbon Week at the end of October, SRSLY asks Chelsea students to think about the things in their lives that help them stay drug-free. An “anti-drug” can be anything – something you do for fun, someone you care about, a goal you are working toward, or knowledge of how drugs hurt your body, mind, and life. Using any form of media, students answer the question “What’s Your Anti-Drug?”
The Anti-Drug Media Contest spreads the message that youth in Chelsea have many positive activities and influences in their lives that help them stay away from drugs and alcohol. Their anti-drug posters, poems, videos, and stories tell the community that they have way too many good things going for them to use substances. SRSLY holds this contest for students in 5th-8th grades.
Most kids in Chelsea make healthy choices, and stay substance-free throughout middle and high school. But that’s not always how it seems. In fact, even though most Chelsea teens don’t use drugs or alcohol, many assume “everyone is doing it.” More than half of teens in Chelsea overestimate the number of kids their age that use drugs or alcohol.
The goal of SRSLY’s positive social norms campaign is to correct the misperception that “everyone” is doing it. Positive social norms showcase all the great things about Chelsea teens, and reinforce the good decisions they’re making. Like the fact that 9 out of 10 Chelsea teens enjoy spending time with their parents. And 4 out of 5 have never used marijuana. See? Everyone’s not doing it.
Public Service Announcements, or PSAs, educate and engage the community. Most SRSLY PSAs are produced by youth members of the coalition and the Chelsea High School TV Productions class. Topics of PSAs range from community and family involvement, to the negative effects of substance abuse. PSAs are shown as “previews” at SRSLY Cinema during the summer, and aired on local channel 18 throughout the year. They are also posted on YouTube, under SRSLY Chelsea.